Exciting Careers in Fashion

Fashion has a rippling effect on people from different walks of life. It gradually gains popularity among different strata of society. To help fashion reach out to the consumers, a large number of professionals are needed. Apart from fashion designing, you can find a number of exciting jobs related to fashion.

If you are not into designing but still want to remain connected with fashion, you can perform other job duties such as Fashion marketing/ merchandising/buying and forecasting in context of every kind of wear be it the sophisticated haute-couture, ready-to-wear or for the mass market and street wear.

Basically, the fashion and the retail industry at large works as team where fashion advisors, buyers, forecasters, merchandisers and marketers, fashion designers play their part well and keep the industry going. If you love fashion and want to be related to this field professionally, you can take up jobs such as that of marketing/ merchandising/buying and forecasting in this field. These jobs enable you to execute functions that help designers to sell their collections. As a buyer you have to perform a number of functions such as that of a fashion buying. You’ll be entrusted with the job of buying raw material/accessories for fashion houses, buying houses, export houses and retail line. For this you need to have a superior knowledge about the new trends that are likely to hit the market and probably which will fetch a large number of consumers. Fashion Marketing is basically concerned with making fashion reach out to maximum number of consumers and assisting fashion designers, retail stores to make fashion accessible to the target customers. You have to work with fashion designers, suppliers and also at the manufacturing level in order to even the process that precedes fashion designing.

You can also be highly involved in fashion by running a retail store. If you have knowledge about fashion and how the industry operates, you can open a retail store. Alternatively, if you are not too keen on entrepreneurship you can take up jobs as retail managers/executives in fashion houses and retail stores.

Fashion Forecasting is another area where you can exhibit your love for fashion and work in the industry. As the name suggests, the job includes predicting fashion trends, the colours which will be popular in a particular a season or a year and the styles that are likely to become rage over a particular period of time. The designer takes cue from the trends predicted by forecasters and then decides upon the styles, fabrics, colours for the clothes line they want to launch and the clothes they want to design for creating a collection pertaining to a particular season. Analysing and evaluating new trends is necessary and designers/ retail houses depend a lot on extensive market research which forecasters make. The job may require you to travel extensively to get a peek into different markets in different geographical areas. You have to forecast the new colours which will become trend in the upcoming season, the new styles and trends that will become popular.

Fashion Marketing & Merchandising/Forecasting are areas of which you can gain knowledge with a comprehensive course in f

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Evolution of Indian Fashion Over The Years

Indian fashion has changed with each passing era. The Indian fashion industry is rising by leaps and bounds, and every month one witnesses some new trend or the other. India’s economic growth also had a major impact on fashion trends. The ever increasing purchasing power of the middle class has brought fashion within easy reach of the commoner. Evolving work standards have also increased the scope of fashion in the country as there is a striking need for comfortable clothing during long working hours.

Indian Fashion Trends down the line

To understand how Indian fashion has changed over the years, let us go back to the last century. In the 50s and 60s, the fashion scenario in the country, though not colorless, was exciting, stylish and pretty graceful. Designers, models and fashion design labels were relatively unknown. Back then, the value of a garment was judged by the quality of its fabric and not by who made it.

In the 60s, ladies preferred wearing tight kurtas, high coiffures and churidars. Coated polyester fabric was in vogue during those days. The 70s saw bold colors and bell-bottoms adoring one’s wardrobe. Bell-bottoms were popularized by the leading actors of the generation like Amitabh Bachchan and Rajesh Khanna. By the end of 70s, the disco culture also started affecting Indian fashion.

The opening of the first fashion store Ravissant in Mumbai in the early 80s marked the dawn of a new era in fashion. The Indian population started identifying themselves with designers like Calvin Klein. More designer store options gave Indians a wide variety of choice.

In the 90s, one witnessed the evolution of models and fashion designers who came up with new designs every other day. Garments became more affordable and Indian fashion began to spread its wings globally. With leading ladies like Sushmita Sen and Aishwarya Rai winning international beauty contests, Indian fashion was all set for a huge leap.

Since the last few years, international fashion brands have started tapping the huge potential of the Indian fashion market. Companies like Nike and Reebok have made a mark through their retail store chains in shopping malls. Shows such as Lakme India Fashion Week and Wills Lifestyle India Fashion Week have provided a great platform to new designers to showcase their talent. In these two events, leading Indian fashion designers such as Manish Malhotra, Ritu Beri, Rohit Khosla and others charm the audience with their designs and introduce them to new trends in fashion for the upcoming season.

The west also influenced the evolution of fashion in India. Today, a teenager and an elderly can both be seen wearing a pair of denims. Designers returning after obtaining fashion degrees from abroad have brought a global perspective to the country’s fashion circle. They have also helped to introduce Indian fashion to the west. Indian designer labels are increasingly becoming popular among the global audience. At this rate of growth, the Indian fashion market will be a force to reckon with, on par with the fashion world in Paris if not more.

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